The 2009 survey of independent agents by Channel Harvest Research differs from other studies in the series in one significant way: it explores—independently and objectively—the strengths and weaknesses of the “super-regionals,” the larger regional carriers, through the eyes of independent agents.
The research was conducted in April 2009 and the final report was published in May 2009. Once again Insurance Journal sponsored the study.
This survey was the second in a series of industry research projects conducted by Channel Harvest, a joint venture of The van Aartrijk Group and Campbell Communications. Aartrijk is a highly respected marketing-communications firm specializing in the Independent Agency System, and Campbell is a recognized leader in distribution channel research.
To order this report or any of the Channel Harvest reports, contact: