The 2009 survey of independent agents by Channel Harvest Research differed from othe studies in the series in one significant way: It explored—independently and objectively—the strengths and weaknesses of the “super-regionals,” the larger regional carriers, through independent agents’ eyes.
The research was conducted in April 2009, with the final report published in May 2009. Insurance Journal, a leading national property and casualty publication for independent insurance agents and brokers, was again sponsor of the study.
This survey was the second in a series of industry research projects conducted by Channel Harvest, a joint venture of The van Aartrijk Group and Campbell Communications. Aartrijk is a highly respected marketing-communications firm specializing in the Independent Agency System, and Campbell is a recognized leader in distribution channel research.
To order this report or any of the Channel Harvest reports, contact: