Channel Harvest Team
John C. Campbell
John has more than 30 years in journalism, public relations, marketing communications and research, with deep experience in strategic research and planning in the fields of financial services, health, housing and technology. In the past 20 years, his firm has provided consulting services to more than 60 trade and professional associations, to corporate organizations in a variety of industries, and to federal government agencies. Campbell’s strategic research has informed marketing and public relations programs for a variety of national organizations.
Peter van Aartrijk
Peter has 30 years of branding and communications experience, including advertising, consumer research and education, marketing, public relations, publishing and Web development. As a spokesperson for clients and employers, Peter has appeared on CNN, CNBC, Fox News and other networks, and he has been quoted in The Wall Street Journal, The Washington Post, USA Today, Kiplinger’s Personal Finance Magazine and other national press. He is a frequent speaker on issues of branding and marketing and is co-author of Zoom, a step-by-step branding guide.
John is a communications veteran who has worked as a journalist, a public relations consultant and a corporate communications executive. He’s spent most of his career in the insurance industry but also counsels clients in engineering, entertainment, manufacturing and technology.
Steve has over 30 years of comprehensive IT experience. He has extensive business-to-business syndicated research experience in vertical marketplaces ranging from real estate and finance to the trade and the professional association community. Steve’s graduate studies at the University of Maryland focused on quantitative analysis.